We wrote last month about the true cost of overselling a watch: the seller defect, the search penalty, the buyer you don't get back. The math held up. It also left an honest question sitting underneath it: what happens when the system that's supposed to prevent that failure, fails?
Every piece of software has a gap somewhere. An integration disconnects. A webhook arrives late. A dealer forgets to record a Chrono24 sale before the same watch sells on eBay. We built Vericog to close that gap as tightly as we can, but "as tightly as we can" isn't the same as "never." So as of July 21, 2026, we put a number on what happens when it isn't.
The Guarantee, Plainly
If a watch is tracked in Vericog across two or more of your connected channels (eBay, Shopify, or the Chrono24 listing feed) and our delisting fails to stop a second sale, Vericog pays the marketplace penalty that failure caused, up to $500 per incident.
Not "we'll look into it." Not a support ticket that goes nowhere. A specific number, paid as a credit to your subscription or as a direct payment, your choice.
What Actually Has to Be True
Oversell Shield isn't a blanket promise that nothing ever goes wrong. It covers a specific failure: our system had the information it needed and still didn't act in time. Four things have to be true for an incident to qualify:
- The watch was tracked in Vericog with live listings on two or more managed channels.
- Your integrations were connected and healthy before the first sale. If eBay or Shopify had been disconnected, or sitting in an error state for more than 24 hours, the incident isn't covered. We can't protect a channel we can't see.
- The second sale happened after Vericog received the first one, and our auto-delist didn't remove the other listing in time.
- The marketplace actually charged you something for it: a cancellation defect fee, a seller-performance penalty, a commission that didn't get refunded on the canceled order.
What We Pay, and What We Don't
What we pay: the direct, documented penalty or fee the marketplace assessed for canceling the duplicate sale, up to $500 per incident.
What we don't cover, and we'd rather tell you now than in a claim denial later:
- Listings for the same watch that you created or edited outside Vericog. We can't delist what we don't manage.
- Two inventory records for the same physical watch inside your own account. That's a data problem, not a delisting failure.
- Anything sold off-marketplace: a wire transfer, an in-person deal, a DM sale Vericog was never told about.
- The soft costs: the buyer's trust, a bad review, shipping you already paid for, what the watch might have sold for elsewhere. Just the marketplace penalty itself.
- Anything caused deliberately or fraudulently.
That last list matters more than the guarantee headline. A guarantee that quietly excludes everything that would ever trigger it isn't a guarantee, it's marketing. This one is scoped narrowly on purpose, and we'd rather you know exactly what's inside the line than assume it covers more than it does.
What We Won't Tell You Yet
Here's an honest gap. We instrumented sale-to-delist latency the same week we launched the Shield, because we wanted a real number for this post instead of a guess. As of this writing, there isn't enough volume through it yet to report one.
What we can tell you about the mechanism instead: delisting doesn't run on a schedule. It's not a nightly job that catches up on whatever sold that day. It fires off the sale event itself, the moment eBay or Shopify tells us a watch sold. Chrono24 is different: there's no live order feed to trigger off of, so a Chrono24 sale still needs you to record it before the feed and your other listings update. That's the one channel where the discipline is still on you, and it's exactly why Chrono24-originated sales carry their own condition above.
We'll publish the real latency number once there's enough of it to be honest. Not before.
How to File a Claim
- Email [email protected] within 30 days of the incident.
- Include both order references: the original sale and the duplicate.
- Include documentation of the penalty the marketplace actually assessed.
We resolve every claim within 10 business days. Full terms are on the Oversell Shield page; this post is the plain-language version, that page is the one that governs.
The Takeaway
We told you last month that overselling costs more than the sale. That's still true, and it's still mostly on you to prevent: one inventory, explicit channel coverage, knowing exactly which of your channels report sales automatically and which don't. Oversell Shield doesn't change any of that. What it changes is what happens on the rare incident our side of that system misses: instead of eating a seller defect alone, you send us the receipt.
Oversell Shield is included on the Professional plan. See pricing for what else comes with it.
Want to know whether your current channel setup would even qualify? Book a demo and we'll walk through your specific integrations.