Built for watch relationships, not generic sales.
Track collector profiles, want lists, and purchase history. Never lose a lead in inbox chaos again.
The_Problem
Your collector intelligence is trapped
Multi-inbox chaos
Instagram DMs, WhatsApp, email, eBay messages, Chrono24 inquiries. Leads fall through the cracks.
Want lists in your head
"John wants a 124060 under $10K with box and papers." But you forgot when a matching watch arrived.
Follow-up failures
That hot lead from last week? You meant to follow up. Now they bought elsewhere.
Consignment complexity
Who owns what? What's the reserve? When is payout due? Spreadsheets aren't cutting it.
eBay and Chrono24 message threads
Instagram and WhatsApp DMs
Email, going back years
A spreadsheet, if you have been disciplined
Your memory, for everything else
Vericog keeps it on one collector record, linked to the watches they actually want.
Sold_Before_Listed
Your CRM texts your collector before the watch is listed.
The highest-margin sale is the one that never pays marketplace fees. Here's the loop, end to end:
A collector wants a 126610LN
You log it on their want list: reference, condition, budget. Thirty seconds, done.
A matching watch hits your inventory
The moment you add it, matching runs automatically: reference, specs, and budget scored against every open want list.
The text goes out
Your collector gets an SMS about the watch they asked for, with delivery tracking, before it's ever listed on a marketplace.
CRM_Modules
Everything a watch dealer needs, nothing you don't
Collector Profiles
Rich profiles for every collector. Brand preferences, budget ranges, communication style, VIP status.
- check Contact history timeline
- check Purchase history with margins
- check Notes and tags
Want Lists
Track exactly what each collector is hunting. Reference numbers, dial variants, condition requirements, budget.
- check Specific reference tracking
- check Budget and condition filters
- check Auto-match on intake
Inquiry Tracking
One view of every conversation. Instagram DMs, WhatsApp, email, marketplace messages. Never lose context.
- check Link inquiries to watches
- check Status tracking (new, negotiating, closed)
- check Response templates
Follow-Up System
Set reminders tied to specific watches or collectors. "Touch base with John about Submariner in 2 weeks."
- check Watch-linked reminders
- check Overdue task alerts
- check Activity timeline
Consignment Tracking
Track who owns what, reserve prices, commission terms, and payout status. Generate consignor statements.
- check Reserve and commission tracking
- check Custody status
- check Payout reconciliation
New Arrival Broadcasts
Alert collectors when watches matching their want lists hit your inventory. Personalized, not spammy.
- check Want list matching
- check Email/SMS broadcasts
- check Opt-in management
Comparison
Why generic CRMs fail watch dealers
Generic CRM
- remove "Contact" and "Lead" with no watch context
- remove No want list or reference tracking
- remove Can't link inquiries to inventory
- remove No consignment workflow
- remove Separate system from inventory = double entry
Vericog Collector CRM
- check "Collector" profiles with brand preferences
- check Want lists with reference, dial, condition, budget
- check Every inquiry linked to specific watch
- check Full consignment lifecycle tracking
- check Unified with inventory, a single source of truth
Stop losing leads to inbox chaos
Join professional watch dealers who track collector relationships the right way.
What is Vericog Collector CRM?
Vericog Collector CRM is a customer relationship management system built specifically for luxury watch dealers. Unlike generic CRMs, it includes watch-native features like collector profiles with brand preferences, want lists with specific reference tracking, inquiry management across multiple channels (Instagram, WhatsApp, email, marketplace messages), follow-up automation tied to specific watches, and full consignment lifecycle tracking. The CRM is integrated with Vericog's inventory management system, providing a single source of truth for watch dealers.
Who should use Vericog CRM?
Vericog CRM is designed for independent watch dealers, boutique owners, and wholesale dealers who manage collector relationships across multiple communication channels and need to track want lists, purchase history, and consignment agreements.